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Latest B2b Software News

Why an emotional approach in B2B marketing works Ahead of Marketing magazine's inaugural B2B Marketing conference next week, Melanie Vala, head of web marketing for Asia Pacific at accounting software giant Intuit, talks about using the appropriate approach. Marketing: Is the emotional approach to … Read more on Marketing Interactive B2B Survey Shows Business Trending Up […]

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Latest B2b Software News

LivePerson Announces Third Quarter 2014 Financial Results For the third quarter of 2014, B2B revenue, excluding the small business segment, grew 23% over the same period last year. Bookings for … CAO's patent-protected software is uniquely suited for e-commerce verticals that revolve around online marketplaces. Read more on MarketWatch Home furnishings manufacturer Company C builds […]

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Mirantis Raises $100 Million Series B, Challenging Incumbents as the Pure-Play …

Mirantis Raises 0 Million Series B, Challenging Incumbents as the Pure-Play … The financing is the largest Series B open source investment in history, and one of the largest Series B investments in B2B software, validating Mirantis as the breakaway independent pure-play OpenStack vendor. Insight Venture Partners was joined by … Read more on DigitalJournal.com Why […]

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Business Moves from Industrial to Social Age with Content Marketing

Business Moves from Industrial to Social Age with Content Marketing Just like machinery began automating manufacturing processes in the industrial age, software and apps automate many business functions today. Whether you use QuickBooks software to manage payroll, the HubSpot marketing platform to gain analytics, … Read more on Business 2 Community Exact Data Refines its Software […]

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5 Keys to Creating B2B Content That Engages Different Verticals

5 Keys to Creating B2B Content That Engages Different Verticals Don't just change the keywords. A marketer from a software company once asked me to write web copy for all his verticals. He said I could write new copy for one page and simply “change the keywords” on the rest of the pages. Unfortunately, it's […]

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SEEBURGER B2B Cloud Services receives highly regarded seal of approval

SEEBURGER B2B Cloud Services receives highly regarded seal of approval software made in germany SEEBURGER B2B Cloud Services receives highly regarded seal of approval The Federation of SME IT (Bundesverband IT Mittelstand e.V.) is a highly regarded professional organization focusing on IT software. It has awarded … Read more on E-invoicing Platform Orange provides Connectivity for […]

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3D technology: Transforming the apparel workplace

3D technology: Transforming the apparel workplace Asaf Landau, chief executive officer of 2D CAD and 3D apparel software supplier Optitex, says some brands have made a total switch to 3D in their design and development, and are increasingly employing it in virtual showrooms and online marketing. "With … Read more on just-style.com Uncovering the secret […]