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Only 16% of B2B Companies Use Marketing Automation: Study

Only 16% of B2B Companies Use Marketing Automation: Study The study, released at the research firm's annual summit last week, shows that while marketing automation may be one of b-to-b marketing's hottest terms, the software's adoption lags behind its buzz. "I always knew the adoption rate was low but I didn … Read more on […]

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Part 1: Sales in the Age of the Buyer

Part 1: Sales in the Age of the Buyer Content marketers have made this very easy to do by supplying buyers with more information than ever. However; this also … Especially in B2B marketing where the perceived risk is higher and the decision making unit is oftentimes larger than just one … Read more on […]

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B2B Lead Generation: Crafting Compelling Offers with Mac McIntosh — Mad Marketing TV Ep 8

Special Guest: M.H. (Mac) McIntosh, B2B lead generation and marketing automation expert AcquireB2B.com During this episode, guest host Jeff Ogden and B2B lead generation expert, Mac McIntosh discuss how to create and use offers to: – Generate, nurture and qualify more B2B leads – Move more prospects forward in their buying process from awareness to […]

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What Marketing Automation is & How to Use It

kentico.com/marketing-automation 7 minutes to learn everything you need to know about marketing automation. Learn what marketing automation is and how you can use it in practice. Make your online marketing and sales more efficient by setting up automated process to interact with your website visitors, leads and customers. You can easily design your own Marketing […]

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Latest B2b Marketing Automation Software News

Honoured by the Women's Executive Network (WXN): Manon Brouillette Among … She joined Videotron in 2004 at the age of 36 as Vice President, Marketing & Product Development. …. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. … When … […]