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What is the Right Time to Implement a B2B Marketing Automation Solution?

What is the Right Time to Implement a B2B Marketing Automation Solution? Let's also set 5% as the share of marketing automation in the annual marketing budget (hopefully the rest of the 95% go into quality staffing and well thought out acquisition and retention programs.) Next, let's take as a baseline a license rate of […]

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North Plains Systems and Act-On Software Serve Up Proven Recipe for Lead …

North Plains Systems and Act-On Software Serve Up Proven Recipe for Lead … Prior to joining Act-On, she worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Follow Linda on Twitter at @misslindawest. Tim Shaw is responsible for … Act-On is the […]

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The Quest for Conversions: An Interview with Fyoosion’s Abhishek Jain

The Quest for Conversions: An Interview with Fyoosion's Abhishek Jain Our platform is like a marketing grid, every channel is deeply integrated with technology, from top to bottom and then it connects with other channels for re-engagement for more comversions, at the end, marketers enjoy marketing automation in its … Read more on Equities.com 2015: […]

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Latest B2b Marketing Automation Software News

Automated Copywriting Startup Persado Raises M One limitation, though, is that it needs the scale of a consumer audience — so Persado can't actually use its technology in its own (business-to-business focused) marketing. Persado spun out of mobile marketing company Upstream and previously raised … Read more on TechCrunch B2C and B2B e-Exporting: It's Not […]

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The Future Is Bright for Orlando-Based Marketing Firm Awake Impulse Inc.

The Future Is Bright for Orlando-Based Marketing Firm Awake Impulse Inc. Graduating from the University of South Alabama with a Bachelor's of Science in Business Administration with a concentration in Management, Jonathan began his career working with Quill B2B, recruiting students to the Diversified Trading Institute, as … Read more on SYS-CON Media (press release) […]

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How to Measure Email Success in 2015: A Call to ROI

How to Measure Email Success in 2015: A Call to ROI Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. … Solutions like Full Circle enhance the […]